thelma

medrano

Marketing Coordinator at LoveHandle

C. T. Bauer College of Business, University of Houston Graduate | BBA Marketing

About Me

Welcome to my personal website!


I'm Thelma Medrano, a marketing professional with a Bachelor of Business Administration in Marketing from the University of Houston. With over three years of experience in social media marketing, I have honed my expertise in content creation, campaign management, and social media strategy through my work at LoveHandle, various college internships, and jobs. I specialize in driving significant sales growth through innovative marketing efforts.


Outside of my professional career, I also have a passion for dance! I’ve performed with the University of Houston Cougar Dolls, the Tyler Junior College Apache Belles, and Ice Cube's BIG3 basketball league. I aspire to join a professional dance team in Houston, bringing the same dedication and drive to dance as I do to my marketing career.


Thank you for visiting my site, and I look forward to connecting with you!

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SKILLS

SOCIAL

MEDIA

CONTENT

CREATION

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Instagram,

Facebook,

TikTok,

Threads,

X,

Pinterest,

YouTube,

LinkedIn

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Postscript,

Shopify,

Klaviyo,

Meta + TikTok Ads Manager,

Motion,

Grin,

Slack

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StayinFront,

Tableau,

Google Sheets,

Google Analytics

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Canva,

Adobe Premiere,

InShot,

CapCut

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Native

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Communication

Organization

Leadership

Drive

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WORK

HISTORY

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2024- PRESENT

LOVEHANDLE MARKETING COORDINATOR

2022-2024

LOVEHANDLE SOCIAL MEDIA SPECIALIST

2022-2023

VS PINK CAMPUS REPRESENTATIVE

2022

KELLOGG SUMMER SALES INTERN

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MARKETING

strategy

I developed a comprehensive marketing strategy encompassing email, SMS, social media, website, and influencer channels. This multifaceted approach aimed to create brand awareness, build community engagement, and drive sales effectively.

SAMPLE STRATEGY

MARKETING

strategy

In our marketing campaigns, I plan and execute creative assets by organizing photoshoots, creating graphics, developing content calendars, and writing copy. I also plan promotions and manage social media channels to ensure cohesive and effective campaign execution.

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CURRENTLY

OVER $2K SALES

ATTRIBUTED TO MARKETING

‘Bold & Fun: ¡Vive a Todo Color!’ Campaign

OVER $45K SALES ATTRIBUTED TO MARKETING

‘Hang Ten: 10th Anniversary’ Campaign

INSTAGRAM ACCOUNTS

MANAGED

LOVEHANDLE

September 2022 - June 2024:

Facebook Reach:

2.5M

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543.7%

Instagram Reach:

3.2M

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703.7%

Facebook Visits:

61.5K

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4.3K%

Instagram Visits:

210.9K

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1.8K%

Facebook Follows:

2.6K

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423.7%

Instagram Follows:

4.7K

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2022-present

VS PINK HOUSTON

2022-2023

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SHORTS

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SKIT-TYPE VIDEO

GIVEAWAY VIDEO

JANUARY-JUNE 2024:

*COMPARED TO JULY-DECEMBER 2023

Views:

116.5K

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231%

Watch Time:

635.2HRS

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102%

Subscribers:

130

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103%

2.6K

PAID SOCIAL

ASSETS

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CTR 2.61% | Purchase Value > $57K | ROAS 207% | Impressions > 2 mil

TOP PERFORMING META AD

CTR 1.67% | Purchase Value > $7.7K | ROAS 233% | Impressions > 259K

META AD

CTR 1.95% | Purchase Value > $13.4K | ROAS 658% | Impressions > 16K

PRODUCT LAUNCH AD

ANALYTICS REFLECT DATES JUNE 2023-JUNE 2024

DATA EXTRACTED FROM MOTION APP METRICS AND META ADS MANAGER

CREATIVE ASSETS

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Selected to create 'Festival Looks' utilizing VS PINK product

PRODUCT IDEAS/INSPO

Showing off popular/must-have items essential for vacation

LIFESTYLE/TRENDY

Styling different looks with a staple product

PRODUCT VERSATILIYY

CONTACT

+ LINKS

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Let's get in touch!