thelma
medrano
Marketing Coordinator at LoveHandle
C. T. Bauer College of Business, University of Houston Graduate | BBA Marketing
About Me
Welcome to my personal website!
I'm Thelma Medrano, a marketing professional with a Bachelor of Business Administration in Marketing from the University of Houston. With over three years of experience in social media marketing, I have honed my expertise in content creation, campaign management, and social media strategy through my work at LoveHandle, various college internships, and jobs. I specialize in driving significant sales growth through innovative marketing efforts.
Outside of my professional career, I also have a passion for dance! I’ve performed with the University of Houston Cougar Dolls, the Tyler Junior College Apache Belles, and Ice Cube's BIG3 basketball league. I aspire to join a professional dance team in Houston, bringing the same dedication and drive to dance as I do to my marketing career.
Thank you for visiting my site, and I look forward to connecting with you!
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SKILLS
SOCIAL
MEDIA
CONTENT
CREATION
Instagram,
Facebook,
TikTok,
Threads,
X,
Pinterest,
YouTube,
LinkedIn
Postscript,
Shopify,
Klaviyo,
Meta + TikTok Ads Manager,
Motion,
Grin,
Slack
StayinFront,
Tableau,
Google Sheets,
Google Analytics
Canva,
Adobe Premiere,
InShot,
CapCut
Native
Spanish Speaker
Communication
Organization
Leadership
Drive
WORK
HISTORY
2024- PRESENT
LOVEHANDLE MARKETING COORDINATOR
2022-2024
LOVEHANDLE SOCIAL MEDIA SPECIALIST
2022-2023
VS PINK CAMPUS REPRESENTATIVE
2022
KELLOGG SUMMER SALES INTERN
sample
MARKETING
strategy
I developed a comprehensive marketing strategy encompassing email, SMS, social media, website, and influencer channels. This multifaceted approach aimed to create brand awareness, build community engagement, and drive sales effectively.
SAMPLE STRATEGY
MARKETING
strategy
In our marketing campaigns, I plan and execute creative assets by organizing photoshoots, creating graphics, developing content calendars, and writing copy. I also plan promotions and manage social media channels to ensure cohesive and effective campaign execution.
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CURRENTLY
OVER $2K SALES
ATTRIBUTED TO MARKETING
‘Bold & Fun: ¡Vive a Todo Color!’ Campaign
OVER $45K SALES ATTRIBUTED TO MARKETING
‘Hang Ten: 10th Anniversary’ Campaign
youtube
SHORTS
SKIT-TYPE VIDEO
GIVEAWAY VIDEO
JANUARY-JUNE 2024:
*COMPARED TO JULY-DECEMBER 2023
Views:
116.5K
231%
Watch Time:
635.2HRS
102%
Subscribers:
130
103%
2.6K
PAID SOCIAL
ASSETS
CTR 2.61% | Purchase Value > $57K | ROAS 207% | Impressions > 2 mil
TOP PERFORMING META AD
CTR 1.67% | Purchase Value > $7.7K | ROAS 233% | Impressions > 259K
META AD
CTR 1.95% | Purchase Value > $13.4K | ROAS 658% | Impressions > 16K
PRODUCT LAUNCH AD
ANALYTICS REFLECT DATES JUNE 2023-JUNE 2024
DATA EXTRACTED FROM MOTION APP METRICS AND META ADS MANAGER
CREATIVE ASSETS
vs pink
Selected to create 'Festival Looks' utilizing VS PINK product
PRODUCT IDEAS/INSPO
Showing off popular/must-have items essential for vacation
LIFESTYLE/TRENDY
Styling different looks with a staple product
PRODUCT VERSATILIYY